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What Is Tracking In Graphic Design7 min read

Jul 21, 2022 5 min

What Is Tracking In Graphic Design7 min read

Reading Time: 5 minutes

Tracking is a graphic design term that refers to the space between letters in a word. The tracking of text can be increased or decreased to either create more or less space between the letters, which can affect the overall look and feel of the text.

Tracking is often used in conjunction with kerning, which is the adjustment of space between specific pairs of letters. Kerning can be used to adjust the spacing between letters that look too tight or too far apart, and tracking can be used to adjust the spacing between all of the letters in a word.

Tracking can be used to create different effects in text, and it is often used to make text look more or less uniform. When tracking is increased, the space between the letters becomes more consistent, and when tracking is decreased, the space between the letters becomes more varied.

Tracking can also be used to create text effects, such as the illusion of italicization. When tracking is decreased, the letters in a word become more spaced out, which gives the appearance of italicized text.

Overall, tracking is a useful tool for adjusting the spacing between letters in text, and it can be used to create different effects and looks.

What is tracking and kerning?

What is tracking and kerning?

Tracking is the term used to describe the overall spacing between letters, while kerning is the term used to describe the spacing between specific pairs of letters.

Tracking is important for legibility, as it ensures that all letters have the same spacing between them, regardless of their position on the page. Kerning is also important for legibility, as it ensures that specific pairs of letters are correctly spaced, preventing them from looking crowded or distorted.

Tracking and kerning can be applied manually, or they can be controlled automatically by a word processor or typesetting program. In general, it is best to leave tracking and kerning to the program, as it can be difficult to get the spacing right without the help of a computer. However, there may be occasions when it is necessary to adjust tracking and kerning manually, for example, if the text needs to be adjusted to fit a specific space.

What is tracking in print?

In the printing industry, tracking is the alignment of text and images on a page so that they are in line with each other. This is accomplished by adjusting the position of the paper in the press relative to the inked plates that create the image. If the text or images are not properly tracking, they will be out of alignment on the page.

What is leading and tracking?

Lead tracking is the process of monitoring the progress of a sales lead from the time it is generated to the time it is either won or lost. This process involves tracking the activities of the sales lead, such as the number of times it is contacted, the amount of time it takes to close the sale, and the amount of revenue generated.

Sales leads can be tracked manually or using a software tool. Manual tracking can be done using a spreadsheet or a CRM system. However, using a software tool is the most efficient way to track leads. A good software tool will have features that allow you to track the progress of the lead, the amount of time it takes to close the sale, and the amount of revenue generated. It will also allow you to create reports that show the progress of the lead.

Lead tracking is an important process because it allows you to monitor the progress of the lead and make changes if necessary. If the lead is not progressing as expected, you can take action to correct the problem. This can help you to increase the number of sales leads that are closed and the amount of revenue generated.

What is tracking for fonts?

Font tracking is the adjustment of space between letters in a font. Tracking is measured in units called points, and can be positive or negative. Positive tracking widens the space between letters, while negative tracking narrows the space between letters.

Font tracking is used to adjust the overall appearance of text. A small amount of tracking can be used to improve legibility, while a larger amount of tracking can be used to create a more dramatic effect.

Tracking is often used in conjunction with kerning, which is the adjustment of space between specific pairs of letters. Kerning can be used to correct spacing problems between letters, or to create a more pleasing overall appearance.

What is the difference between tracking leading and kerning?

There is a lot of confusion around the difference between tracking, leading, and kerning, so let’s start by clearing that up.

tracking is the amount of space between all the letters in a word

leading is the amount of space between the lines of text

kerning is the amount of space between two specific letters

The difference between tracking and kerning is that kerning is adjustable, whereas tracking is not. That means that you can adjust the kerning between two letters to make them look more aesthetically pleasing, whereas you can’t adjust the tracking between all the letters in a word.

Another difference is that tracking is measured in points, whereas kerning is measured in pixels.

Why is kerning so important?

Kerning is the process of adjusting the spacing between two specific letters in a word. It’s a necessary part of typesetting, as it ensures that the letters look their best and are easy to read. Poor kerning can make a word difficult to read, and can even be the difference between a word being understood or not.

There are a few reasons why kerning is so important. The first is legibility. If the spacing between two letters is too large or too small, it can make the word difficult to read. This is especially true for smaller typefaces, as the letters are closer together and need to be kerned more carefully.

The second reason is aesthetics. Well-kerned type looks cleaner and more professional than poorly kerned type. It’s also more visually pleasing, and can make a word or sentence stand out more.

Finally, kerning can also affect the meaning of a word. For example, the word ‘fast’ can be mistaken for ‘cast’ if the letters are not kerned correctly.

There are a few things to keep in mind when kerning type:

-Always kern the letters individually, not as a group.

-Make sure the letters are properly aligned, or the kerning will be off.

-Use a kerning font such as Adobe Minion Pro to help with the spacing.

Kerning is a essential part of typesetting, and should always be done correctly to ensure legibility and aesthetic appeal. With a little practice, you’ll be able to kern type like a pro!

What is tracking in Illustrator?

tracking in Illustrator is a feature that allows you to adjust the space between letters in a text frame. This can be useful for increasing or decreasing the readability of text, or for creating a more stylized look.

To adjust the tracking of text, select the text frame and go to the Type > Character > Tracking menu. From here, you can enter a value to adjust the tracking. The further to the right you move the slider, the wider the spacing between letters will be. You can also type in a specific value if you know what you want.

It’s important to note that tracking will not work if the text is enclosed in a vector shape, such as a rectangle or a circle. If you want to adjust the tracking of text that is enclosed in a vector shape, you need to first convert the text to a path. To do this, select the text and go to the Type > Convert to Path menu.